RESULTS / CASE STUDIES
From a record-breaking sales month to removing hidden checkout barriers. See what changed, why it changed, and the work behind it.
BLACK FRIDAY / FULL-FUNNEL STRATEGY
+135%
Year-over-year gross sales growth
5.64x blended ROAS. One record-breaking month.
How I brought the offer, ads, landing page, and follow-up together for a premium wellness brand’s record-breaking Black Friday month.
Read the case study →November 2025 compared with November 2024.
CHECKOUT / CONVERSION DIAGNOSTICS
10.3% → 31.3%
Checkout completion
Approximately 204% relative improvement.
How I found a cart quantity error, rebuilt the Add-to-Cart experience, and uncovered a hidden Shop Pay failure.
Read the case study →January to May 2026 month-to-date. Observed before-and-after results.
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