FOR HEALTH & WELLNESS ECOMMERCE BRANDS
I help you find and fix what’s holding back paid acquisition, then build the ads and funnel copy that move more people from first click to purchase.
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Codi Smith
Strategy. Copy. A clear path to purchase.
No game of telephone. Work directly with the person creating your strategy and copy, so nothing gets lost in translation.
Ads, UGC scripts, advertorials, sales pages, and PDPs built with your entire customer journey in mind.
Static ads, video, and realistic AI UGC available alongside strategy and copy.
CASE STUDY
135% YOY gross sales growth, 5.64x blended ROAS, and 1 record-breaking Black Friday month
Read the case study →PROFIT IS THE PRIORITY
If your goal is to scale, these priorities guide what we optimize first.
PRIORITY 01
Find what’s profitable, build on what’s working, and fix what’s not.
PRIORITY 02
Once we’ve identified what’s profitable, we focus on making your ad spend work harder for every dollar invested.
PRIORITY 03
Lower the cost of acquiring quality customers so you can scale more profitably.
Before we decide what to build, we need to find what’s holding back your profits.
system™STEP 01
We audit the path from ad to checkout to see where people drop off. We map what’s working, what’s inconsistent, and what needs attention.
STEP 02
The numbers show where to look. Customer behavior and an expert review help explain why, so we can form a hypothesis worth testing.
STEP 03
We work backward from the money. If checkouts are the money, then fix checkouts first. If sign-ups are the money, then fix sign-ups first. We move upstream using the data to decide what to fix next.
STEP 04
Testing isn’t the multiplier. Optimizing is the multiplier. Testing removes the guesswork. Testing validates what works. We measure what changed, learn what moved profit, and use that data to guide what we optimize next.
Make your entire funnel more profitable from first click to purchase.
Make your entire funnel more profitable in one shot. Fixing one piece at a time takes longer and delivers marginal results. The Cold Clicks to Profit system combines CRO, asset creation, and funnel optimization to identify what’s limiting performance, fix what’s closest to the money, and optimize for profitable paid acquisition.
Let’s talk about your funnelTurn customer curiosity into buying intent.
Build a trust bridge instead of triggering a salesperson alarm. Educate, overcome objections, and dial up the persuasion until they’re chomping at the bit to buy your product.
Let’s talk about your advertorialMore winning angles, less creative guesswork.
Get research-backed concepts, fresh angles, and scroll-stopping creative that gives Meta more ways to find your next customer and multiply your winners.
Let’s talk about your adsFind the profit hiding in your funnel. Get the blueprint to unlock it.
Get a complete breakdown of your highest-value customer segments, untapped messaging opportunities, creative angles, and funnel gaps, plus a prioritized action plan that your team can execute.
Let’s find your hidden profitEvery project starts with a focused review of your audience, offer, existing creative, and funnel messaging.
Whether we're building ads or advertorials, every decision is backed by research, not guesswork.
Need better-performing ads? An advertorial that converts? Or a strategy to improve your entire funnel? Choose the service that fits your goals. Not sure where to start? I’ll help you figure it out.
Every project starts with research, not assumptions. Using my Cold Clicks to Profits methodology, I dig into the customer insights, market opportunities, and performance data relevant to your project to make sure we’re solving the right problem.
Whether we’re developing new ad angles, refreshing a winning advertorial, or improving a landing page, the goal is the same: turn research into work that drives more profitable conversions.
SELECTED AD CREATIVE
Creative built for different stages of customer awareness.
A sales engine that converts traffic into paying customers.
“I’ve seen Codi turn an underperforming funnel into a highly optimized sales engine that converts traffic into paying customers. She understands funnel optimization like none other.”
Paul D’Arcy
Fractional Operations Partner
She delivers work quickly without compromising on quality.
“Codi has a deep understanding of ecommerce, marketing strategy, and conversion that delivers results. She is one of those rare people who consistently does exactly what she says she is going to do.”
Sarah Turner
CEO, CeraThrive
What do you get when you combine a world-class conversion copywriter with a cold traffic strategist who uses data and a solid framework to win over skeptical audiences?
You get Codi. She’s one in a million. She makes every click count. And if you’re tired of low conversions and limiting yourself to a small portion of the market...
Then, you’d be lucky to have Codi optimize your funnel for cold traffic conversions. She had me reaching for my credit card for a product I didn’t even need! Imagine what she could do for your audience.
Marina Gabor
Founder of Upward Blue
Stop paying for deliverables and start investing in better decisions.
Work directly with me on strategy and core execution.
Swipe to compare all three options →
| What you get | DIRECT ACCESSWorking With Me | Traditional Agency | Generalist Freelancer |
|---|---|---|---|
| Cold Traffic Conversion Specialist | Expertise around converting cold traffic | × You’re paying for a team of generalists [typically] | × Broad skills, limited cold-traffic depth |
| Profit-First Approach | Transparent reporting
Why would we focus on any other metric first? | × Typically hides behind ROAS to make decisions | × Typically focused on deliverables, not profit |
| Senior Strategy + Hands-On Execution | The expert does the work | × Senior talent sells, junior talent delivers [typically] | × Limited expertise |
| Full-Funnel Conversion Strategy | I find the leaks, I fix the funnel | × Multiple people fixing one funnel, fragmented ownership | × Typically fixes one piece, misses the bigger picture |
| Research-Led Creative Strategy | Customer insights and data before creative | × Research depth varies by agency | × Random ideas |
| Creative Production | Strategy and production under one roof [add-on] | Typically available, but quality varies | × Likely needs outside production |
| AI Video Production | AI video ads without the production crew [add-on] | × Varies | × May lack AI production skills |
| Media Buying | Media buying is naturally part of my strategy Owning more of the variables gives me more control over the results [add-on] | Often available | ? Maybe, but likely not |
THE FREE PROFIT ENGINE WORKSHOP
Uncover the constraint preventing profitable paid acquisition at scale. Leave with your Profit Engine diagnostic and a clearer idea of what to fix next.
Get the free workshop →
LET’S LOOK AT THE BIGGER PICTURE
WORKING TOGETHER
Different brains produce different breakthroughs. If your goal is to scale, another perspective can help your team spot opportunities they haven’t seen yet.
Familiarity creates blind spots. The longer a team works on the same brand, the easier it is for assumptions to become accepted as facts. Outside thinkers are less attached to previous decisions, which makes it easier to question what’s holding growth back.
You’re not replacing your CRO specialist. You’re multiplying your testing velocity. Different specialists bring different pattern recognition, so another perspective can help uncover new hypotheses and give you a second layer of validation.
Conversion problems don’t always originate on the website. Sometimes they start with the ad, the angle, or the expectations someone brings to the page. I look at that whole journey to help identify what’s worth testing next.
More shots at the goal increase your chances of finding another winning angle. Your current winners give us a useful starting point, and new angles give you more opportunities to scale.
One winning angle can change a business. Two can help you grow faster. Imagine what consistently finding winning angles could do for yours.
I use data to make decisions. I look at what’s worked historically, what customers are saying, and where there are gaps between what the market cares about and what your current messaging addresses. That gives us a reason to test an angle, instead of guessing.
Once I get the basics from you, we clarify the goal, the context, and the guardrails. Then I handle it from there.
I’ll keep you in the loop, but I don’t need someone directing every hook, draft, or next step. I love ownership and move quickly. Once I understand what we’re trying to accomplish, I can take it from there.
If I think a hook or concept doesn’t make sense, I’ll respectfully say so. If you want an order taker who executes the brief without questioning the thinking behind it, I’m probably not your person.
I look at the data and let that shape what we do next. I’m not precious about my ideas. If something doesn’t work, I learn and iterate. I’m not attached to being right. I’m attached to figuring out what works.
It depends. If I don’t control the funnel or the variables affecting performance, I can’t guarantee an outcome that’s outside my control.
For my ads, I can guarantee this: if they don’t at least meet your current ad performance baseline KPIs, I’ll give you your money back. We’ll agree on those baseline KPIs before we start. I’m not going to sell you something I can’t stand behind.
