Attention: D2C Health & Wellness CMOs, CEOs & Marketing leaders

Turn Your Winning Ad Angles into High-Converting Funnels. Nudge Skeptics into Believers. And Tank Your CPAs.

Your Ad Angle CRUSHES IT — But Your Funnel? Dead in the water

Your product delivers.

You’ve got ads that pull like crazy.



✓  Sky High CTRs

✓  Tons of engagement

✓  People want what you’re selling

And the proof doesn’t stop at clicks.

Your post-purchase surveys show buyers are saying exactly what your ads are saying.


The angle is landing. The demand is real.

But then…crickets.

  • “Is my angle actually that good?”


  • “Is my copy too weak to close?”


  • “Why is the message working in ads but falling flat in the funnel?”

Suddenly, you’re spiraling:

So your team keeps rewriting landing pages, but still — no lift.

They’re scrambling without direction.

‍STILL FLAT.

Everyone’s pointing fingers:

And you? You’re stuck in the middle, watching the budget burn, frustrated because everyone
is… 


STUCK GUESSING. TESTING. AND WASTING TIME.

It’s not that your team isn’t trying.


They’re just focused on the wrong things—because no one actually knows what’s broken.

Meanwhile, the funnel’s quietly bleeding.


And your metrics say it all:

  • High add-to-cart rates.
  • But huge drop-offs at checkout.

Your customer journey is broken.


Clearly, people are interested. But not convinced.


Your abandoned cart surveys say it’s the price...

But you and I both know that’s not the full story

  • It’s doubt.
  • It’s that lingering “Will this actually work for me?”
  • It’s hesitation.

Scroll tracking confirms it. 


40% of users bounce right after the hero section.


And all that leads to the same brutal reality…

  • There’s WAY too much wasted ad spend
  • Revenue is slipping through the cracks
  • And you’re sweating because you’re the one responsible for the entire operation

You’re at a crossroads…


You know the angle can work.

You’re willing to invest to fix it.

But where do you even start?

Get Your FREE Funnel Diagnostic

100% Free No Pressure Call

But you and I both know that’s not the full story

  • It’s doubt.
  • It’s that lingering “Will this actually work for me?”
  • It’s hesitation.

Scroll tracking confirms it. 


40% of users bounce right after the hero section.


And all that leads to the same brutal reality…

  • There’s WAY too much wasted ad spend
  • Revenue is slipping through the cracks
  • And you’re sweating because you’re the one responsible for the entire operation

You’re at a crossroads…


You know the angle can work.

You’re willing to invest to fix it.

But where do you even start?

Get Your FREE Funnel Diagnostic

100% Free No Pressure Call

Wouldn’t it make sense to outsource this problem to someone who can get to the root and FIX IT?

Hi, I’m Codi. I’m a conversion copywriter and a direct response strategist.

I specialize in D2C health and wellness e-commerce brands. Especially health tech companies—who are spending big on ads but losing money in the funnel.


CMOs, CEOs, and marketing leaders bring me in when their funnel’s BROKEN and the pressure’s on.


Here’s what I usually find:
‍

  • Funnels jump straight from “This is your problem” to “Buy our product”—without actually connecting the dots.
  • Messaging so generic the audience could copy-paste it from any other brand. (or ChatGPT)
  • Poor positioning of new concepts, which causes confusion, hesitation, and drop-off.
  • Copy that says the right thing… but at the wrong time.

Hi, I’m Codi. I’m a conversion copywriter and a direct response strategist.

I specialize in D2C health and wellness e-commerce brands. Especially health tech companies—who are spending big on ads but losing money in the funnel.


CMOs, CEOs, and marketing leaders bring me in when their funnel’s BROKEN and the pressure’s on.


Here’s what I usually find:
‍

  • Funnels jump straight from “This is your problem” to “Buy our product”—without actually connecting the dots.
  • Messaging so generic the audience could copy-paste it from any other brand. (or ChatGPT)
  • Poor positioning of new concepts, which causes confusion, hesitation, and drop-off.
  • Copy that says the right thing… but at the wrong time.

Unlike most copywriters, I’m not just here to “make things sound better.”

I use a data-driven, conversion-focused method to find the real breakdowns and fix them fast.

  • ❌ No more guessing.
  • ❌ No more team debates and finger-pointing.
  • ❌ No more wasted ad spend on funnels that don’t convert.
  • ❌ No need to wrangle in the entire team either.

What if you could hand off nearly the whole process to someone capable of:

  • Blending CRO insights to craft persuasive copy that boosts sales.
  • Analyzing the full customer journey to spot conversion killers
  • Bridging the gap between your winning ad angle and your underperforming checkout page.
  • Tackling objections head-on using proven persuasion frameworks.
  • Analyzing the full customer journey to spot conversion killers

I zero in on high-impact changes that typically boost conversions by at least 25-40% within 30 days of launch. 


How? 


Because I don’t just treat symptoms.

I get to the ROOT CAUSE.

Get Your FREE Funnel Diagnostic

100% Free No Pressure Call

Want to Fix This Funnel for Real? Let's talk.

I'm offering a free 60-minute funnel strategy session where we'll:

This isn’t one of those slimy sales calls that make you regret filling out the form.

You’ll walk away with real clarity and next steps—whether we work together or not.

First, we’ll get clear on the problem
(in your words)

Then, we’ll look at your best performing funnel through the eyes of your customer to uncover hidden gems

Finally, we’ll diagnose the root cause of your poor funnel performance & exactly how to fix it.

Get Your FREE Funnel Diagnostic

100% Free No Pressure Call

Important: This call is for action-takers only.

You're an ideal fit if:

Ready to stop burning money and start converting your winning ad angle into a winning funnel?

Book your free strategy call now.

Get Your FREE Funnel Diagnostic

100% Free No Pressure Call

It’s as simple as 1...2...3

Fill out a quick form (5 mins)

Secure your spot

Unlock your Funnel Growth Plan

Get Your FREE Funnel Diagnostic

100% Free No Pressure Call

It’s as simple as 1...2...3

Fill out a quick form (5 mins)

Secure your spot

Unlock your Funnel Growth Plan

Get Your FREE Funnel Diagnostic

100% Free No Pressure Call

“How quickly can we expect to see results after implementing your solutions?”

Plus, all your Q’s answered below  ⤵️

Expertise & Approach

I've tried working with copywriters before. How do I know this will be any different?
Most copywriters aim to make words sound better. I have a background in direct response, persuasion psychology, and the health and wellness industry. On top of that, I take a data-driven approach and know how to turn the story your data is telling into a hypothesis and persuasive copy across your funnel. Everything I do is strategic. Nothing is done on a whim.
‍What makes you specifically qualified to understand the health/wellness e-commerce space?‍
I’ve been in the health and wellness space since 2017. I know the ins and outs of customer struggles with chronic illness, sleep problems, inflammation, and countless other conditions. I have an in-depth understanding of how the body works and what the process of restoring health actually looks like. This gives me a unique advantage over generalist copywriters because I know how to speak the language of your customers. That, of course, increases conversions and sales.
How does hiring a copywriter fix this problem? Don't copywriters just write words?
It’s true that most copywriters just write words. But I call myself a conversion copywriter because we take it a step further. Conversion copywriting is a blend of conversion rate optimization and direct response copywriting. Imagine if your CRO specialist knew how to turn those insights into persuasive copy that gets people to take action. That’s what I do. I help you scale your business by optimizing for conversions, getting people to say yes to your offer, and increasing your AOV.
How do I know you will understand my audience?
Most copywriters aim to make words sound better. I have a background in direct response, persuasion psychology, and the health and wellness industry. On top of that, I take a data-driven approach and know how to turn the story your data is telling into a hypothesis and persuasive copy across your funnel. Everything I do is strategic. Nothing is done on a whim.

The Process & Results

How quickly can we expect to see results after implementing your solutions?
Most see results within days to weeks of implementing my Cold Clicks to Profits System. That’s because every decision we make is mapped to metrics that drive revenue, not vanity metrics.
Do you just provide recommendations or do you implement the changes, too?
Everything I deliver is ready to implement. If you don’t have a designer, we’ll take care of that too. You can hand the deliverables off to your developer and have it up and ready for testing within two weeks from the delivery date.
How can I trust the quality of your work without having in-house oversight?
Everything is signed off on as we go. And before delivery, all assets are sent to you for revisions. We take pride in what we do and only deliver high-quality work. We know our name is attached to the outcome, and we want our clients to be wowed.

Fit & Investment

What if we aren't a good fit?
If we aren't a good fit, you will still walk away from this call with direction on how to fix you funnel.  No hard feelings.  We understand that not everyone is a good fit.
What if I don't see results on my investment?
Every decision we make is mapped to performance metrics that drive conversions and revenue. That’s why most clients see results quickly. But marketing is a living, breathing system — and results can compound over time. If you want to keep optimizing, I offer a retainer option where we can continue testing and refining based on what the data shows. That said, the initial assets are built to convert from the start.
My team thinks they can fix this themselves with more testing. Why outsource this problem?
If your team thinks they can fix it themselves, then you don’t need my help. But if you've already tried and things still aren't working, it’s probably time to look at the root cause with fresh eyes.
Our situation is complex and unique. How can you understand our specific funnel issues in just one call?
We don’t need to know everything on the call. We just need to know enough. I review your live funnel ahead of time and look at it through the lens of your customer. Then on the call, I’ll show you what your customers are saying, walk you through where your funnel is leaking, and explain the breakdown using a diagnostic I’ve prepared in advance. That’s why it's important to fill out the form completely. 
What if I share my funnel details and you don't end up working with us? Will my information be secure?
Yes, of course. Everything that is shared with me on the call is kept private and will never be shared with anyone.